Almost 700 German cinemas are boycotting Avengers: Age of Ultron
Catchup News learns today that German comic book fans may be set for incredible disappointment. Because Avengers: Age of Ultron may not be coming to a cinema near you. Almost 700 cinemas in Germany will not be showing Marvel’s latest Hollywood blockbuster, despite being the sequel to the third highest grossing film of all time.
You may at this time be demanding to know why. Is it violence, sexual content, moral message or political allegory? Nope, it’s a little more boring than that. Local cinemas, mainly in cities with less than 50,000 residents, have refused to show the movie due to Disney raising its rental fee from 47.7 per cent on ticket sales to 53 per cent. Aka the most boring reason to ban a film known to man. Or superhero, in fact.
The entertainment conglomerate has also stopped giving advances for 3D glasses and cut the amount of money contributed towards advertising. Who’s having fun? Stop having fun! This is all about money. Money, money, money. Dollar signs are rolling down the cinema aisles. In total, 686 cinemas in 193 towns have refused to show the movie according to German broadcasters Deutsche Welle. "We are worried - particularly about eastern Germany,” the cinema advocacy group IG Nord’s spokesman Karl-Heinz Meier said. “When prices go up, then we have a serious problem that could force movie theatres to close. It stretches from Rendsburg to Upper Bavaria, from the Rhineland to Thüringen - across the whole country. Everyone is banding together and not showing the film.” Meier said larger cinema chains would continue to show the movie as they were used to higher rental rates and have contracts with distributers.
If you haven’t fallen asleep yet, you can still see Avengers in British cinemas now. More from Catchup News next.